The impending holographic future is inevitable, but until we get there, holograms still seem so rare and magical – as if they were straight out of the sci-fi flicks. With the recent Tupac hologram phenomenon, it was only a matter of time before commerce took over.
A Parisian lingerie store named Empreinte, with the help of design agency Carling International, conceptualized a holographic window display that lights up after store hours.
The masked coquette enchants passer-bys after 9pm each night, strutting half-naked in lingerie. She disappears in a shower of stars only to come back later to begin the loop again. Executed by Animatik Studio AS, the display seems nothing short of marketing genius. Watch below and you’ll see what I mean.